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What goes in our food?

Your loved dog or cat deserves the best, which is why our ultra-premium range is 100% natural, wholesome and nutritionally positive and of course make from UK-sourced ingredients of the highest quality.


An ideal source of protein and a real box-ticker when it comes to shiny coats, clear skin and hip and joint care


Chicken is protein-rich, Omega-rich, Glucosamine-rich and highly digestible. All told, the perfect food for dogs and cats


A hypoallergenic protein packed full of lovely amino acids that promote good health and energy.

Salmon Oil

The oil contains essential fatty acids Omega 3 and Omega 6 which prevents moisture loss, skin inflammation and allergy issues


A high quality, single-source protein which is highly digestible, nutritionally-dense and exceptionally tasty


Duck is a tasty, digestible protein that reduces the production of plaque with Omega 3 & 6 fatty acids for a healthy, glossy coat

Brown rice

A very low GI food that's high in dietary fibre and low in fat, maintaining a healthy digestive tract

White rice

White rice is simply brown rice with the husks removed and is great for sensitive tummies and older dogs

Ground Oats

Oats are multi-talented. They benefit organs, are a digestive aid and help keep cholesterol low


Tatties are a good source of simple carbohydrates and offer a quick energy burst before walkies

Sweet Potato

Sweet potato is rich in antioxidants and anti-inflammatory nutrients as well as stabilising blood-sugar levels and lowering insulin resistance


Tomatoes are rich in vitamins A and C and a good source of the antioxidant lycopene


Carrots provide a good source of antioxidants and are high in Vitamin A and health-protecting phytochemicals

Sunflower Oil

It's low in saturated fat and contains lovely essential fatty acids to keep pooch's skin and coat moisturised and shiny


Extremely palatable, very rich in Omega 6 and 3 and DHA for brain development


Docosahexaenoic acid (we can't say it either) supports brain and eye development as well as learning ability


Rich in all sorts of vitamins (A, B1, B2 and C) and can help to control and prevent urinary tract infections


Methylsulfonylmethane is a big word but it promotes healing, can help to reduce inflammation and helps to better utilise nutrients


Glucosamine contains lovely things that hydrate and lubricate your pooch's joints and maintains good joint cartilage

Barley Barley is very easily digestible and provides a bucket-load of fibre as well as micronutrients like copper and selenium

Peas A good source of carbohydrates and rich in dietary fibre which can help to control growth and weight

Lentils Lentils are a source of protein and they are alkaline, meaning they don’t produce wind and they are excellent for sensitive tummies

Lucerne Or ‘alfalfa’ is a fantastic source of iron, magnesium, vitamins A, C and E (as well as some Bs) and good quality fibre

Flours We use thesame healthy human-grade flours in our doggie treats as the nation’s leading bread makers do!

Chondroitin Reduces cartilage damage and swelling and enhances the production of new cartilage around the joints

Prebiotic FOS Fructooligosaccharides maintains gastrointestinal health

Prebiotic MOS Mannanoligosaccharides remove harmful bacteria, and boosts immune systems

Taurine Essential for heart muscle function, vision, reproduction and the formation of bile salts that help digestion

Vitamin A Supports vision, appetite and care of the skin and coat and the natural beta-carotene contains antioxidants

Vitamin D3 Helps the intestine to absorb calcium to regulate blood levels and to promote strong teeth and healthy bones

Vitamin E A biological antioxidant which aids reproduction and is important for the formation of red blood cells

Ferrous Sulphate Monohydrate Essentially iron, it helps to maintain a healthy level of red blood cells

Zinc Sulphate Monohydrate Zinc works together with Omega 3 and vitamins to maintain a healthy coat and healthy skin

Manganous Sulphate Monohydrate Manganese is important for the development of strong bones and enzyme activators and it enhances the immune system

Cupric Sulphate Pentahydrate Copper is beneficial for reproduction as well as maintaining normal coat pigmentation

Calcium Iodate Anhydrous Iodine is necessary for the normal function of the thyroid gland and generating its hormones

Sodium Selenite A trace mineral essential for a number of bodily processes including normal cell function and it also acts as an antioxidant

NB: We’d like to assure you that we haven’t made up any of these long scientific words. They are actual scientific words but we’ve tried to be a bit helpful and tell you what they mean. We doubt it will make any difference but we’re all about the giving…


  1. "Bad Hair Day"
    "Bad Hair Day" (Lamb Adult)
  2. "Drumstix!"
    "Drumstix!" (chicken Adult Cat)
  3. "Fat Dog Slim"
    "Fat Dog Slim" (Adult Light with Rice and Chicken)
  4. "Fusspot"
    "Fusspot" (SALMON & POTATO ADULT)
  5. "Golden Years"
    "Golden Years" (Senior)